Beauty Gives Back

Beauty Gives Back

Beauty Gives Back is the charitable foundation of the Canadian beauty industry. It is supported with proceeds raised at Shoppers Drug Mart Beauty Galas and was developed to help cancer patients live through “The Cancer Blues” – a term for the emotional distress caused by cancer and its treatment. This is an often ignored consequence of the disease that can affect a woman’s ability to fight through and endure this difficult ordeal. Studies show that while there are steady advances in the way the medical system understands and treats the disease, the emotional aspects of cancer are rarely addressed.

Beauty Gives Back is working to change that through its free cancer support programs, Look Good Feel Better and, offered across Canada and sponsored by Shoppers LOVE. YOU.

The Look Good Feel Better program was created from the belief that if a woman with cancer can be helped to look more like herself throughout treatment, chances are she will feel better too, and this improved self-image will help her face her illness with greater confidence. Learn more at

There are simply not enough supports in place to help women with the psychosocial effects of living with cancer. The companion program to Look Good Feel Better,, is an online community where women with cancer, and those who support them, can gather to talk about the many things they experience on their cancer journey. Learn more at